Automotive & Aftermarket Exhibition Stands

Automotive stands split their floor area between two functions, and the split usually goes wrong. Spread the product through the interior and the frontage empties; put the meetings on the frontage and you stop visitors at the door. The right answer stacks them back to back, not on top of each other: display on the aisle-facing frontage, meetings in the body behind it.

On the Rotor project the product wall did both jobs at once: from the hall the 9-metre wall was the range; from inside the stand it was the quiet back of the dealer area. One surface, two functions — and a 40-person meeting space inside 120 m².

If you are showing a vehicle or a heavy component, the conversation starts with the floor, not the design. Halls carry a load limit per m², and a vehicle's weight arrives through four contact patches as point loading, which is spread with a load-distributing platform where required. Which door the vehicle enters through, and in what order, belongs on the same drawing.

Get that sequence wrong and there is no recovery: you cannot put a car into a stand whose shell has already closed. Share part weights and vehicle dimensions and we run the floor, access and structural approvals with the organiser. Submissions go in 4–6 weeks before the fair.

In the aftermarket the range changes every year; the stand doesn't have to. Put replaceable graphics and shelving over a modular structural system and the only things renewed for the next show are the product and the print. Modular systems run €150–280 per m², maxima builds €180–320.

Fully bespoke joinery sits at €350–700 per m², against €500–1,500 for the same build in Western Europe. Which band suits you comes down to how fast your range turns over — the breakdown is on our pricing page.