
IDEF · 2025
Teknopark Defense — IDEF Stand
Main brand + six subsidiaries across 200 m² — a defense-industry stand structured as a pavilion with protocol hosting.
- Fair
- IDEF
- Venue
- İstanbul Fuar Merkezi (İFM)
- Location
- Istanbul, Turkey
- Year
- 2025
- Stand Area
- 200 m²
- Industry
- Defense & Aerospace
Challenge
One roof had to carry the parent brand and six subsidiaries — distinct identities within a coherent whole. Protocol visits demanded secure VIP hosting; press required a presentation area.
Some exhibited systems were classified; visual access had to be layered.
Solution
We applied pavilion logic: a shared-identity perimeter, subsidiary niches and a two-storey VIP block at the core. Classified systems moved to an inner gallery with controlled access.
The protocol route was choreographed to the second; the presentation zone carried an LED wall and simultaneous-interpretation infrastructure. The stand hosted high-level delegations flawlessly throughout.
Project Scope
- Pavilion master plan
- Two-storey VIP block with approvals
- Controlled-access gallery
- LED and interpretation infrastructure
Project Gallery




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