Rotor Automotive — Automechanika Istanbul Stand

Rotor wanted a 'catalogue wall' from a 3,000+ SKU range at the sector's busiest fair — without letting the stand turn into a warehouse.

The same footprint had to host all-day dealer meetings in an acoustically separated area.

We organised products into backlit nine-metre modular panels by category — each one working as a product vitrine. An LED tunnel entrance pulled visitors toward the wall.

The meeting zone was wrapped in double-skin acoustic panels and supported by a service kitchen. The stand became one of the fair's most photographed builds, and the dealer meeting calendar ran at 100% occupancy.