Beauty Eurasia · 2025
Lumea Cosmetics — Beauty Eurasia Stand
A 48 m² cosmetics stand bringing boutique-retail atmosphere to the fair, with live demo bar and creator corner.
- Fair
- Beauty Eurasia
- Venue
- İstanbul Fuar Merkezi (İFM)
- Location
- Istanbul, Turkey
- Year
- 2025
- Stand Area
- 48 m²
- Industry
- Cosmetics & Beauty
Challenge
An export-driven brand, Lumea needed Middle Eastern and Eastern European buyers to read it as a premium, shelf-worthy label.
With hundreds of small-format SKUs, the balance between display density and premium perception was delicate.
Solution
We staged the stand as a flagship store: warm timber, stone-look counters and a jewellery-vitrine approach to hero products, with SKU depth organised into categorised backlit niches on the rear wall.
A live demo bar and a creator corner designed for social filming turned the stand into an organic content spot throughout the show.
Project Scope
- Retail-grade design
- Backlit niche display systems
- Demo bar and creator corner
- Installation and show support
Project Gallery
Let's talk about your next show
Send your fair name and stand size — we'll come back within 24 hours with an assessment and budget range.